The Boys Are Back In Town
Jun 22nd, 2007 by General Henz
Hello. I am Mark Chamberlain, the CEO of Pictorvision. Some of you may remember me for my time as the President and CEO of Wescam – the company that literally created the stabilization market over 20 years ago. We started Pictorvision in 2002 after we sold Wescam. Our goal in starting Pictorvision was to create the most innovative, exciting and customer responsive company in the entertainment equipment industry. Today represents a big step toward that goal.
We began the War on Wobblies for two purposes.
First, we wanted to correctly point out that there isn’t a single product that’s capable of solving all of the problems faced by a cinematographer. Unfortunately, this misleading message has been shared by product manufacturers for too long. This hurts the cinematographer as well as the credibility of the stabilization industry as a whole.
Second, we wanted to draw attention to our new company, our new approach to servicing your cinematography needs and, of course, our exciting new line of products. We needed a bold, innovative and entertaining way of marketing our unique products and position. General Henz and the War on Wobblies seemed like a great way to get that attention. We hope you enjoyed the banter and mystery as much as we did.
Today, Pictorvision is unlike the Wescam of the past and certainly unlike any of the other stabilization companies out there. They all have great products that serve a specific purpose but only Pictorvision offers an entire suite of aerial products and services to meet your every need.
Today we launch the anchor of our product line – the Eclipse. The Eclipse is the first revolutionary aerial cinematography product development in a generation. We developed the Eclipse with the strong collaboration of many DPs and industry experts and I would like to thank them for their involvement. This is your product as much as it is ours.
In the weeks and months to come, we will introduce more exciting news and more exciting product enhancements. Our goal is nothing short of offering the very best, and most innovative stabilization and precision control products and services in the world and becoming a giant in the industry.
Come join us at booth 124. We can share a red tequila shooter and talk about our new products and our new company.
3 Responses to “The Boys Are Back In Town”
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I called it, didn’t say it here, but it’s what I expected.
Does that big ball fly the helicopter or does the helicopter fly the ball? So you enclosed the XR in the worlds largest ball? I was expecting a little more or should I say a little less. I guess you don’t have a 235 in there so it must be the Dalsa. We need some bigger balls in this wobbly business.
Good Show?
P.S. Next time think teleprompter
Hi Patrick,
I guess there are a few things that I should share in response to your comment.
First, the War on Wobblies wasn’t about the launch of the eclipse. Its focus was to educate, across the entire anti-Wobbly industry, that there is a “right tool for the job” rather than a single silver bullet. To this end the feedback at Cinegear was overwhelmingly positive. Nearly all anti-Wobbly manufacturers appreciated the effort and loved the message and playfully continued to refer to “Wobbly” and “anti-Wobbly weapons”. They understood the theme of the campaign, acknowledged the value, and appreciated the kind words shared about their specific anti-Wobbly weapon. Knights of the Wobbly table throughout the world who couldn’t make it to the show sent us congratulatory and complimentary emails. Is the war over? Hell no. But the education and conversation has started. And that’s a good thing.
Second, with respect to your comments regarding the eclipse specifically, we really need to get you into Wobbly HQ to see the system. We had many aerial DPs and pilots stop by our facility Thursday night for a hands-on introduction to the eclipse - they all walked away thrilled with what they experienced. I guess that shouldn’t have been a surprise as we engaged them while we were designing and developing the eclipse for their feedback and guidance. Why did we drive the design to a 36″ system (the same size as the other 35mm film systems on the market)? Because the aerial DPs told us to. They wanted to be able to use a standard 35mm package with a 1000′ mag and a 10:1… this drove the physical size to 36″. The aerial DPs also told us they wanted flexibility with payloads due to the changing landscape of HD cameras. The eclipse enables flexibility and choice when it comes to camera and lens packages. It’s a great system that received great feedback from the users.
The show was a good one - the spirit was positive and there was a buzz carried throughout it by all of the Knights of the Wobbly Table.