Updates from the War on Wobblies

Here’s some marketing mumbo jumbo from 4 anti-Wobbly product makers (direct from their websites):

- “unparalleled technology”

- “the world leader in robotic camera positioning equipment”

- “more than any other technology”

- “continuously upgraded, state-of-the-art camera equipment”

Now, here’s the problem with the above:

1) It’s hard for all four to, individually, be unparalleled, world’s best, and most state-of-the-art.

2) Isn’t cinematography about art and creativity? Why must we be attacked with statements about “technology” and “robotic equipment” when what matters is what these tools enable? Where’s the focus on the user of the equipment, the one who finds value in the product?